Premium Content is Free: To Charge or Not to Charge, Will People be Compelled Enough to Pay?

Creating compelling content is only half the battle for content creators. The bigger question often lies in deciding whether to monetize their work or make it freely accessible.

For instance, when addressing topics like identifying online scams (my recent personal encounter), publishing digital assets on platforms like Sketchfab, and other marketplace or offering downloadable resources through a store, the decision to place content behind a paywall or share it freely depends on how its value is positioned and what goals you aim to achieve.

As it turns out, this isn’t as modern affair of things but rather a philosophical question entailing whether to use a candle or an electric lamp. Let’s delve into these two options and examine whether your audience would feel motivated enough to pay a premium.